2/21/2023 0 Comments Livestream podcaster![]() Your target audience for a podcast is more likely to stumble across your content as they will be actively searching online for the information that your podcast is covering.Īs long as you use appropriate titles and tags when uploading your content, your target audience should have no problems finding your podcast. Podcasts try to appeal to a more niche audience, due to their focus on individual topics, for example, there's an entire podcast devoted to dogs! Radio stations aim to appeal to a mass audience by creating lots of content focused on a wide range of topics accessible to listeners which increases the chances of them staying tuned in. ![]() Mass Appeal vs NicheĪnother key difference between live radio and podcasting is the audiences they are appealing to. ![]() This means there is no need to repeat yourself after the initial introductions as the audience can easily skim back to the beginning if they have forgotten what or who they were listening to. With a podcast, your listeners can download or stream the episodes whenever they like so they can fit in their listening around their own schedule. This is why, as a live radio presenter, you will often have to re-introduce yourself, the show, the station and the topic of conversation. If your audience tunes in halfway through a show, there is an entire other half of the show that they have missed. ![]() Essentially, you have to work around a clock-based schedule like this: With live radio, you have a set schedule and you have to stick to that. The first major difference between live radio and podcasting is scheduling and listening habits differ. ![]()
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